The art of transforming spaces: Susana Ibáñez and the excitement of th

When we talk about purposeful decoration, about creating spaces that connect emotionally and enhance the value of what they show, we're talking about more than just aesthetics. At Goyart, we believe that decorating is about storytelling with objects, colors, and shapes. That's why, when we meet professionals like Susana Ibáñez , we understand that we share a common vision: that of transforming a place so that it awakens emotions.

Today we introduce you to this leading professional in the world of Accredited Professional Home Stager and real estate marketing. A trainer, communicator, and recent graduate of a Master's degree specializing in Home Staging, Susana leads her company , Lares Home Staging, in a new way of understanding inhabited spaces and spaces to be inhabited.

Who is Susana Ibáñez?

Susana Ibáñez is the founder of Lares Home Staging , a consulting firm specializing in property transformation for sale or rent. She is certified as an Accredited Staging Professional (ASP®) and recently completed a Master's Degree in Professional Home Staging , which reinforces her strategic and technical vision.

Her work focuses on helping homeowners, developers, and real estate agents maximize a home's appeal so it sells faster, more efficiently, and with less effort. And she does this without losing sight of the most important thing: that the home tells a story.

In addition, Susana is co-founder of Backstage magazine, a publication specializing in home staging trends and real cases, and has held communications positions in the EAHSP Spain association (European Association of Home Staging Professionals), also the AHSE, the Spanish Home Staging Association, where it has contributed to professionalizing this sector.

What is home staging?

Although the term may still sound new to some, home staging has been around for decades in countries like the US and the UK. Its objective is clear: to prepare a property for sale or rent, improving its presentation without the need for structural renovations .

This implies:

Depersonalize spaces.
Enhance natural light.
Improve visual distribution.
Use neutral but attractive decor.
Generate a narrative that connects with the target audience.

In Susana's words:

“Home staging isn’t about pretty decoration, it’s about making the buyer feel like it could be their home.”

At Goyart we also call it “home stealing” : that moment when a visitor enters a home and feels that they have already taken it over emotionally . When staging is done well, the property “steals the heart” before the visitor does.

Lares Home Staging: results that speak for themselves

Based in Madrid, Lares Home Staging has worked on dozens of homes that went from being on the market for months to selling in a matter of weeks. And no coincidence.

Each project begins with a strategic analysis: the target audience is defined, the property's strengths are highlighted, and furniture, lighting, and decor are tailored to that narrative. All of this is accompanied by professional photography to highlight the result on websites and social media.

In the most notable cases, clients have achieved:

Increases of up to 15% in the final sale price .
Reducing time to market .
Significant improvement in the perception of the property by visitors.

And all this with a much lower investment than a renovation or the first price reduction.

After:

Emotional and sustainable home staging

One of the values we admire most in Susana's work is her emotional and sustainable approach. Her interventions aren't just about selling; they aim to improve the experience of both the seller and the buyer.

Susana always uses reusable materials, responsibly designed decor, and inviting environments. There's no ostentation, just attention to detail and respect for the space's personality.

This connected look with the environment and the people fits perfectly with Goyart's philosophy. Our paintings and decorative objects do not simply seek to decorate a wall: they seek to create atmospheres with

Constant training and strategic vision

In 2025, Susana completed a Master's Degree in Professional Home Staging, which has allowed her to delve deeper into key aspects of visual marketing, neurosales, and real estate project management.

This training demonstrates not only their commitment to excellence, but also their ability to adapt to a constantly changing sector. In a market where image is everything, having professionals who understand buyer psychology is an unquestionable competitive advantage.

In his words:

“Training is about respecting your clients. It's about offering them the best possible experience with each

Goyart & Susana Ibáñez: affinities that inspire

At Goyart, we believe in the power of decoration to create emotion, identity, and connection . That's why we value the work of professionals like Susana Ibáñez, who apply this power with strategy, sensitivity, and a vision for the future.

We recommend his work not only for his results, but for his professional ethics, his human qualities, and his commitment to an aesthetic that transforms without invading.